David Monroe

Hired straight out of University by AT&T, David was one of the first 100 employees AT&T hired outside the US to establish its corporate presence in the Canadian market.  

After leaving AT&T, David transitioned to a career in computer hardware and software sales.  He was a founding member of the Nixdorf Optical Document Management team in Toronto, Canada, securing the first sales with the Canadian Federal Government and a leading Property and Casualty Insurance company before Nixdorf's acquisition by Siemens. 

Throughout his career, David has focused on leading-edge technologies and applications: document imaging (Nixdorf and Wang), embedded systems (IoT) (Intrinsyc Software), LED lighting (TIR Systems), and information/cybersecurity. Working first for Blockade Systems Corporation in the Information Security Industry and then with RSA, he grew revenues by working with world-class clients—including NASA, the State of California, Texas Utilities, Teranet and Sears—by first listening and then developing comprehensive solutions to meet their unique requirements. 

For the last 25+ years David has worked globally, leading direct sales and sales partners in North America, South East Asia, Europe, the Middle East and the Caribbean for technology start ups or established organizations requiring a change in strategic direction.  

As VP of Sales at Intangent, David led a company turnaround by resetting the Go-to-Market (GTM) strategy. This resulted in over 60% year over year sales growth and nearly 300% growth in new logo acquisition during his tenure.  As VP Sales at Reward & Recognition start-up Cooleaf, the organization hit #1,637 on the Fast 5000 privately held companies list in 2021. Cooleaf has since been acquired by ITA Group. 

David met Patrick Chouinard founder of Awee while they worked together at RSA.  He spent his first four years with Awee as Executive Vice-President and Chief Revenue Officer building brand awareness and strategic relationships in the Cybersecurity and related Insurance Industry.   As EVP & CRO at Awee, he has been quoted in numerous publications including LA Weekly, USA Today and MSN.   Today as CEO, David has overall responsibility for Corporate Strategy and Revenue Growth.

David holds a Bachelor of Social Science from Western University in London, Ontario Canada.